PRIVACY POLICY

2.1 Introduction

OPTIMA respects your privacy and aims to process personal information responsibly and in accordance with applicable South African privacy law, including the Protection of Personal Information Act.

This Privacy Policy explains how we collect, use, store, disclose and protect personal information.

2.2 Information We May Collect

Depending on your interaction with OPTIMA, we may collect:

  • your name;
  • email address;
  • telephone number;
  • delivery address;
  • billing address;
  • order information;
  • transaction information;
  • payment status;
  • account information;
  • customer-service communications;
  • competition or promotion entries;
  • product reviews;
  • marketing preferences;
  • IP address;
  • device information;
  • browser information;
  • website usage information;
  • cookies and analytics information; and
  • other information voluntarily provided by you.

We aim to collect only personal information reasonably required for legitimate business, contractual and legal purposes.

2.3 Why We Use Personal Information

Personal information may be used to:

  • process orders;
  • confirm payments;
  • deliver products;
  • communicate about purchases;
  • provide customer support;
  • manage returns and refunds;
  • prevent fraud;
  • maintain website security;
  • administer customer accounts;
  • improve our website and products;
  • understand customer behaviour;
  • manage competitions and promotions;
  • send marketing where legally permitted;
  • comply with accounting and tax requirements;
  • comply with applicable law; and
  • exercise or defend legal rights.

2.4 Payment Information

Payments may be processed by third-party payment providers.

Where this applies, OPTIMA will generally receive transaction confirmations and related information rather than complete payment-card details.

Third-party payment processors may process personal information under their own privacy policies and legal obligations.

2.5 Marketing Communications

Where required, we will obtain appropriate permission before sending direct electronic marketing.

You may unsubscribe from promotional communications at any time by:

  • following the unsubscribe instructions provided;
  • updating available marketing preferences; or
  • contacting us at info@getoptima.co.za.

We may still send necessary transactional communications relating to orders, payments, refunds, security or customer-support matters.

2.6 Cookies

Our website may use cookies and similar technologies to:

  • operate the website;
  • remember preferences;
  • maintain shopping-cart functionality;
  • improve website performance;
  • analyse website usage;
  • prevent fraud;
  • measure advertising performance; and
  • support marketing activities where permitted.

Where legally required, appropriate choices regarding non-essential cookies will be provided.

2.7 Analytics and Advertising

We may use third-party services such as analytics, advertising or social-media platforms.

These providers may process:

  • IP addresses;
  • device identifiers;
  • cookie information;
  • website interaction data; and
  • referral information.

Where required, we will seek consent before using non-essential tracking technologies.

2.8 Sharing Personal Information

OPTIMA does not sell personal information to third parties.

We may share information with service providers where reasonably necessary, including:

  • courier companies;
  • payment processors;
  • fulfilment or warehousing providers;
  • banks;
  • accountants;
  • website providers;
  • hosting companies;
  • IT and cybersecurity providers;
  • marketing providers;
  • analytics providers;
  • customer-support providers;
  • professional advisers;
  • insurers; and
  • government authorities or regulators where legally required.

Only information reasonably required for the relevant purpose should be shared.

2.9 International Processing

Some service providers may process information outside South Africa.

Where personal information is transferred internationally, we will take reasonable measures intended to comply with applicable South African privacy requirements.

2.10 Security

We take reasonable technical and organisational measures intended to protect personal information against:

  • loss;
  • unauthorised access;
  • unlawful disclosure;
  • misuse;
  • destruction; and
  • alteration.

No internet-based system can be guaranteed to be completely secure.

Customers are also responsible for protecting their passwords and devices.

2.11 Security Incidents

If we become aware of an incident involving unauthorised access to personal information, we will deal with the incident in accordance with applicable South African law.

2.12 Retention

Personal information will generally be kept only for as long as reasonably necessary for:

  • the purpose for which it was collected;
  • legal obligations;
  • accounting requirements;
  • tax requirements;
  • dispute resolution; or
  • legitimate recordkeeping.

When information is no longer required, we may delete, destroy or de-identify it as appropriate.

2.13 Children’s Information

Our online store is not primarily directed at children.

We do not knowingly seek to collect children’s personal information where parental or guardian authorisation would legally be required.

If you believe personal information from a child has been improperly submitted, please contact us.

2.14 Your Privacy Rights

Subject to applicable law, you may have rights to:

  • confirm whether we hold your personal information;
  • access personal information held about you;
  • request correction of inaccurate information;
  • request deletion or destruction where legally appropriate;
  • object to certain processing;
  • withdraw consent where processing relies on consent;
  • object to direct marketing; and
  • lodge a complaint with the Information Regulator.

Some requests may be subject to legal exceptions or mandatory record-retention periods.

2.15 Privacy Requests

Privacy-related requests may be sent to:

Email: info@getoptima.co.za

We may need to confirm your identity before granting access to or making changes to personal information.

2.16 Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

The latest version will be published on our website.